Provincial Tourism Board of Granada
Provincial Tourism Board of Granada
Objectives
The Provincial Tourism Board of Granada is a Provincial Council dependant body established in 1982. Currently it has three goals:
- To promote the province’s rich and diverse tourist potential and to consolidate Granada as a holiday destination, both at home and abroad.
- To stimulate province turistic development in order to make turism a motor of its economy and an important resource of work and incomes.
- To create loyal tourists by offering professional attention and information to make their visit more pleasant and satisfactory.
Internal Organization
The board is chaired by the leader the Provincial Council of Granada and its work is controlled by the General Council, the Consultative Body and Territorial and Sectorial Departments. The provincial Administration is also represented in these bodies, as the Junta de Andalucía (The Regional Administration), trade unions, sindicates, the business community and financial bodies, town halls of the province and other public and private organisms related to turistic aspects.
The Provincial Tourism Board of Granada has the following organisational structure:
- Administration Department
- Promotion Department
- Planning and Development Department
- Tourist Information Offices Province Department
Functions
Since its setting-up, the Board has not ceased to publicise Granada’s range of tourism product to professional agents working in the sector and the media. At the same time, it has encouraged the province’s business people and politicians to carry out activities to stimulate improving infrastructure, services and the tourist opportunities on offer.
The Board’s final goal is to make the province’s tourism appeal known so that the number of visitors, from a whole variety of areas, should continue to increase. The following promotional activities are being carried out to support this:
- Presence at the main national and international tourism fairs.
- It attends the main national and international symposia organised by the State-owned Companies Turespaña and Turismo Andaluz.
- It organises its own promotion in cities all over Spain and European countries.
- It organises professional trips for travel agents and journalists to know in the original place the touristic product on offer.
- It receives familiarized trips from travel agents and journalists through Spanish Tourist Offices (OET) all over the word.
Another aim is the touristic development of towns, villages and districts. For this purpose, the Board offers:
- Statistical and market studies
- Professional advice to new touristic companies
- Viability plans for business and town halls
- Tourism courses
- Legal support
- Besides that, the Tourism Information Offices Province -Net (OIT) offers the visitor any kind of documentation and advice.
Communication Department
The Communication Department’s function is to promote Granada’s presence in the Spanish and international media, as well as to welcome journalists and professionals from the sector when they visit the province and to give them all the help they may need.
To do this the Communication Department facilitates the following to the media:
- Information about the province’s tourist destinations written in several languages.
- A full photo archive Professional format promo videos.
- An extensive database of press articles about Granada.
- Statistical data about the evolution of the touristic sector.